On April 20-21 2010 I will be hosting and producing #140conf NYC, an event which looks at what I call “The State of NOW” - the emerging real-time Internet and the effect on both business and people.
I’ve been looking forward to bringing #140conf back to New York ever since I had the opportunity to take #140conf on the road. Since the first #140conf in NYC last June, I have brought the conference to: Los Angeles, London, Tel Aviv, Barcelona and just week to Austin during SXSW.
While on the road I have had the opportunity to hear first hand about the worldwide effects the emerging real-time internet is having on both business and on people. What started out as an exploration of the effects of twitter as a platform on: Celebrity, The Media, Advertising and Politics has grown in a deep exploration of “The State of NOW” and I now appreciate how powerful and how deep the change we are all experiencing really is.
In New York City we will be taking a look at the effects of the real-time web on quite a number of industries - starting with Technology and the Media and then covering everything from Real Estate and Education to Fashion, Journalism, Love & Romance, Entertainment, Emergency Communications, TV, Comedy, Radio, Music, Politics, Advertising, Celebrity, Location based services and a lot more. The information will be shared by the 140 or so “Characters” who will be speaking at the conference.
I believe quite a number of companies will be blindsided by the effects of the real-time internet on their business. What is happening is being driven by more than just a core technology shift. The revolution effects the platforms we use and the underlying business methods. As a result, some of these changes will require a different approach to how we end up doing business. The rules of engagement have changed. This in turn will lead to a different approach in how some companies connect with their audiences and how other companies determine the effectiveness of their marketing outreach.
While one can argue change is always underway, the longer term effects of the emerging real-time web will be a seed change that effects almost everyone in the near future. Everyone at least whose business is touched by the internet and the ability for companies to leverage the net to connect with their customers.
None of these points were that obvious to me a year ago when I started working on the #140conf conferences.
I have been creating, producing and hosting events since 1996. I have made it a point to make the #140conf events a little different. The #140conf events are different than most conferences. At #140conf events, hugs are at times more popular than handshakes. The format presented offers an opportunity to experience a great deal of content in a short period of time.
If you are reading this blog post, I hope you consider getting yourself to New York City on April 20th and 21st to experience what I believe will be a great event. An event which will share a unique perspective on the emerging real-time Internet and it’s effect on business and on people.
For more information about April’s #140conf, please visit: http://nyc.140conf.com.
Hope to see you next month in NYC.
– Jeff Pulver
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