The #140conf Blog

Traditional and Social Media: A Symbiotic Relationship?


Probably the biggest difference between traditional mass media and the social media-enhanced, on-demand videos of the 140 Character Conferences is the latter’s preponderance of upbeat, inspiring stories, calls-to-arms, and tales of altruistic endeavors.

Oh yes, the tail end of the evening news does sport those five-minute “human interest stories” of the kind the late Charles Kuralt had mastered with the 600+ episodes of his  “On the Road” series at CBS, a tradition now carried forth by Steve Hartman. Stories like those of retired minister Jethro Mann, of Belmont Abbey, North Carolina, who selflessly used his meager, fixed income to buy and repair bicycles so all of his neighborhood’s deprived kids would have a bike to ride. Interestingly, ignored by Kuralt and CBS was another, more wealthy Belmont native, Daniel J. Stowe, a retired textile executive, who founded the 380-acre Daniel Stowe Botanical Garden and who privately and quietly helped many families in the Belmont area.

Most of time, even the best of such stories have a mere “three-day wonder” quality to them, since there is no sustained coverage—the mass media must immediately storm off in search of another ambulance to chase.

Ironically, the beloved and immensely likable Kuralt himself fell victim to mass media’s perpetual interest in the lurid when he suffered a posthumous humiliation; namely, the revelation that he had a 29-year-extramarital affair with a single mother named Patricia Shannon.

The relationship between a sensationalistic mass media and social media is complex. On the one hand, outrageous coverage can alert many smaller groups linked by social media and spur them into altruistic action. But sometimes the “mainstream media” just gets things wrong, as in the case of the earthquake in Haiti.

Early on, global media characterized the Haitian disaster as, “The worst emergency the world has ever faced”, “chaotic relief distributions with no-one knowing who is in charge”, “seven days since the quake struck and people still haven’t received water, food or health care”, and the “failure of the international humanitarian system to do anything about this”.

In reality, as the editor of Field Exchange wrote in the August 2010 issue, “While this type of media coverage may be appropriate in one sense, i.e. to help mobilise political commitment at government and civil society level, it was also by turns grossly inaccurate and heavily skewed towards sensationalism. Key facts and contextual factors which largely explain how the international response unfolded were omitted or relegated to ‘throw-away’ paragraphs. Critical information which were not highlighted includes the fact that Haiti is one of the poorest countries in the Western hemisphere with the least capacity to host and support an international humanitarian response—particularly in the area of security. To add to this, up to 200 UN workers, including the Humanitarian Coordinator, were killed by the ‘quake making it virtually impossible for the UN to hit the ground running. There was little acknowledgement in coverage that the international organisational response embedded in the recent humanitarian reform process and involving 12 sectoral clusters worked relatively well, with excellent sectoral coordination being achieved within the nutrition sector in a few days. There was little mention either that the humanitarian workers on the ground worked inhuman hours often with nowhere to sleep and no washing facilities and as a result were burning out in a matter of days resulting in high levels of staff turn-over. The scale and speed of crisis meant that if this disaster had happened in the US or another rich Western country (remember Hurricane Katrina) there would still have been enormous challenges in mounting a response.”

A system of media better tied into the social media community (using the latter as old-time ‘stringers’ capable of local reportage) would help here, though some might argue that hyping a humanitarian crisis gets quicker or more intensive results, even though it actually ends up disrespecting the very agencies attempting to save as many lives as possible.

Sensationalistic doom-and-gloom headlines and general “anti-good news” considerations aside, traditional media is increasingly integrating with social media. Twitter is now the world’s quickest news bulletin outlet: it broke the news of Whitney Houston’s death 27 minutes before the mainstream press, and, as Samantha Murphy noted on Mashable: “Celebrity deaths, foreign revolts, and earthquake news is reported so fast on twitter that CNN, HLN, MSNBC, and FOX NEWS are just repeating tweets from two hours before.” Even so, any outrageous reportage from the mainstream media are flames easily fanned by social media, and there is always the danger that, just as Internet-connected individuals may construct and deconstruct their own identities as they see fit, so too may they treat the world of news—and thus reality itself—in the same way, leading to embarrassing, hysterical situations. (Perhaps that last statement can be taken literally: Doctors treating the mysterious twitching disorder of nearly 20 upstate New York teenagers claim the problem is a form of mass hysteria that has spread faster through the girls’ own use of Facebook and other forms of social media.)

The dance of Old Media with New Media has just started. It will be interesting to see how it ends.

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

Social Media and the New Political Reality


In the short-term, the political electioneering is starting to gobble up social media bandwidth. We all can recall how Barack Obama was the first politician to demonstrate how to galvanize younger (age 18–30) heavy users of social media with an upbeat networking message strategy. Although, as Brenda Krueger Huffman has remarked, “I believe the greatest impact of Obama’s powerful use of social media is in how social media as a tool is changing the face of politics and policy in general—not just in campaigning… In reality, Obama didn’t just change politics by using social media—social media itself is what changed politics.  Obama did change the momentum of his campaign with social media, but social media evolution and the world are not stagnant.”

Even the most highly self-disciplined citizen organizers of yesteryear had to courageously struggle within the existing bureaucratic frameworks of political machines, political patronage and smoke-filled backrooms, an unenviable effort that sapped their determination every step of the way. Many were relegated to mere spectators, barroom critics, or irregular demonstrators. Now, however, in the age of social media, like-minded citizens can find and galvanize each other into political allies, be they in the same community or across the nation, taking persuasive power to new heights with a technological creativity and dignity totally independent of any cardboard-cutout candidate’s consultant-scripted message.

Political census is now something quite beyond the powerless wasting time shouting their personal grievances into the political arena of the powerful via middlemen such as pollsters and editorial writers, or the tired mechanical brouhaha of mere political campaigns populated by ho-hum politicians. It encompasses not just the greater scrutiny of proposed bills or existing legislation, but the grassroots conception of entirely new political ideas and the influence to institute change. Admittedly, such change is often brought about by “synchronicity,” “serendipity,” or “hybrid vigor”—people succeeding in unexpected ways and in unexpected situations as a result of the massive number of fortuitous personal interactions occurring over the Internet, all thanks to social media such as Twitter and Facebook.

Yes, we’re on the brink of a new political world that requires a new kind of decentralized thinking; namely, a shift in our conception of democratic institutions as led by Great Leaders at the top and party organizers at the bottom, to a social media-spawned, empowered multitude of fragmented membership-led groups that now must look beyond the issues of race, class, gender and the environment that first brought them together to find a greater consensus, a more critical consciousness of the broader political reality—“the big picture”—and of each group’s place within it. It’s a tall order, since such a shining utopia of participatory democracy demands an informed citizenry capable of thinking and acting for themselves. As Myles Horton, founder of the Highlander Research and Education Center once said in remembering his friend Saul Alinsky: “Alinsky thought that you taught people to organize, and they would learn to think. We said, ‘You teach people to think, and they figure out how to organize.’” We will, in any event, definitely need a better system of education than the morass in which we presently and blissfully wallow. (In the meantime we will have to do with social media and the Internet itself serving as our public consciousness-raising academy.)

Moreover, the most effective social-change activists tend to be better rabble-rousers than democratic theorists, let alone full-blown social philosophers.

Hopefully, for each group held together by the glue of social media and their own social interests, there is still enough of an overlap among each group’s collective identity and an understanding of the common good in American culture to smooth out the vagaries in the art of collective action and make America a genuine democratic republic. To be sure, as the 140 Characters Conferences have demonstrated, global social media offers an assertive voice to empower the obscure special interest and humble need, but it can also foster the values of cooperation and civic virtue on an equally vast scale.

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

Mulling over Marbles


One theme that runs through the more inspiring videos of #140conf is an appeal by our speakers to fairness and altruism. Inciting action among the public using social media must counter the so-called “bystander effect,” where people assume that someone else will do what needs to be done. Researchers in one experiment found that 70 percent of participants waiting alone in a room who heard another person in distress in an adjoining room got up, responded, and helped. When two participants were in the room together however, the response rate to cries for help fell significantly, in one instance to just 7 percent.

But there are more deep-seated psychological phenomena regarding fairness and altruism. I recently came across a fascinating article, “How to Get the Rich to Share the Marbles,” in The New York Times by Jonathan Haidt, a professor of psychology at the University of Virginia and author of The Righteous Mind: Why Good People are Divided by Politics and Religion. He was reporting on experimental results published in Nature by developmental psychologists Michael Tomasello and Katharina Hamann at the Max Planck Institute in Leipzig, Germany [Hamann, K., Warneken, F., Greenberg, J. R., & Tomasello, M. (2011). Collaboration encourages equal sharing in children but not in chimpanzees. Nature, 476, 328-331.]

Here’s the experiment: Place two three-year-olds in front of a machine that has two ends of a rope that hangs out of the front, five feet part. If one child pulls on the rope, he or she just gets more rope. If both pull their ropes at the same time, however, some marbles are dispensed to both kids. However, the marbles are not distributed fairly: one kid receives a single marble, the other kid gets three marbles.

Interestingly, in this situation where both kids have to pull for anyone to receive the coveted marbles, the children “equalize the wealth” about 75 percent of the time, with little if any conflict. Either the “rich” kid spontaneously hands the “extra” marble to the other kid or else the “poor” kid asks for a marble and the “rich” kid gives him the marble, leaving both children with two marbles each.

Another version of the experiment yields results more in line with our conception of greedy three-year-olds: If the inequitable distribution of marbles are already sitting in their respective cups when the children approach the machine, a “finders keepers” attitude prevails, and the child discovering three marbles bestowed upon him by fate is highly unlikely to offer one to the child who has just one. Likewise, the “poor” child is unlikely to ask for a marble. In this scenario the wealth was equalized just 5 percent of the time.

What’s going on here? A third version of the experiment, reveals a remarkable, deeper truth. At first the conditions resemble those of the first experiment: The two kids walk up to a machine and there are two ropes hanging out. When the children pull on their respective ropes, one child receives a single marble and the other is rewarded with three. This time, however, it is evident that both parties do not have to pull on the ropes simultaneously to receive their inequitable rewards. Each child did the equivalent amount of “work” but the collaborative aspect is gone.

What happens? The “poor” kid receives a marble from the “rich” one only 30 percent of the time. As Haidt writes, “Even though you and your partner each did the same work (rope pulling) at more or less the same time, you both know that you didn’t really collaborate to produce the wealth. Only about 30 percent of the time did the kids work out an equal split. In other words, the ‘share-the-spoils’ button is not pressed by the mere existence of inequality. It is pressed when two or more people collaborated to produce a gain. Once the button is pressed in both brains, both parties willingly and effortlessly share.”

Even more interestingly, the researchers found that when one substitutes chimpanzees for the three-year-olds in the experiment, the chimps never share the spoils—they just grab what they can, regardless of the conditions. The experimenters believe that the “share-the-spoils” phenomenon emerged in human evolution over the past half-million years, as humans began to cooperatively forage and hunt.

As Haidt writes, “Those who had the response could develop stable, ongoing partnerships. They worked together in small teams, which accomplished far more than individuals could on their own.”

Haidt notes that income inequality had peaked in 1929 and was kept under control during “the great compression” from the 1950s through the 1970s. Since the 1980s, however, income inequality has returned to 1929 levels. President Obama’s State of the Union address contains the sentence, “we can restore an economy where everyone gets a fair shot, and everyone does their fair share, and everyone plays by the same set of rules,” but genuine shared sacrifice is not actually in the offing: taxes would be raised only on the rich. Senior citizens, who receive the majority of entitlement funds, would be protected from cuts. On the other hand, as Sarah Palin (of all people) pointed out in a September 2011 speech, today’s “crony capitalism” is “the collusion of big government and big business and big finance to the detriment of all the rest–to the little guys.”

As Haidt writes, “The problem isn’t that some kids have many more marbles than others. The problem is that some kids are in cahoots with the experimenters. They get to rig the marble machine before the rest of us have a chance to play with it.”

Haidt thus suggests Democrats (or whoever) focus less on distributive fairness—which is about whether everyone gets what they deserve—and more on procedural fairness—which is about whether honest, open and unbiased procedures decide who gets what.

Alas, the problem is more complicated than it first appears, owing to flaws in the nature of both capitalism and the human psyche. In a box-and-marbles system more in accord with the real world, there is necessary an initial investment of “marbles” and financial risk in pulling the rope for one of the entities. Moreover, that individual is in competition with other risking investors who have their own companies and are pulling their own ropes. They should receive more marbles in return, to reimburse and reward them for their expenses and risk, respectively. As J. Paul Getty said, “Some people drill for oil and find it. Others drill for oil and don’t find it.”

In Getty’s case, however, he inherited an oil company from his father. Getty, whose fortune built the J. Paul Getty Museum—a museum so well-endowed that it is likely to eventually overshadow all other American museums—was an astounding miser whose mansion sported a pay phone and who left a grand total of $500 to his son, John Paul Getty II. Some of these “riskers” have no genuine altruistic tendencies at all. What has your fellow man done for you lately? What has posterity done for you lately? Psychological forces of greed and hypocrisy are more powerful among adults than even among three-year-olds (but not chimpanzees, apparently).

As Mother Jones magazine has pointed out, things are even more skewed than the Occupy Wall Street people believe: “A huge share of the nation’s economic growth over the past 30 years has gone to the top one-hundredth of one percent, who now make an average of $27 million per household. The average income for the bottom 90 percent of us? $31,244.” If the median U.S. household income had kept pace with the economy since 1970, it would now be nearly $92,000, not $50,000.

Simplistic rope-pulling and marble dispensing experiments aside, the U.S. has always been an oligarchy, with former slave-owning country squires of the 18th century giving way to the robber barons of the 19th century’s Gilded Age, to today’s highly compensated CEOs and denizens of Wall Street. Now, however, the transformation of segments of the upper classes into a rabidly avaricious gang has become so glaringly apparent that the underlying shenanigans to make it so have disrupted the workings of the entire world economy.

Rather than pulling a rope on a box, somebody’s going to have to pull a rabbit out of a hat.

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

Whose Day?


“Presidents Day,” as Bill O’ Connor of the Steubenville, Ohio, Herald-Star wrote back in 1977, “is the result of a million or so bureaucrats who wanted to have long weekends… They made a law which said the citizens were to honor the presidents only when a long weekend could be made out of it.” Or, as U.S. Army combat veteran Harry G. Summers wrote for the Los Angeles Times Syndicate in 1992, “Presidents Day… has degenerated into just another day off work, marked not by patriotic celebrations but by tawdry pitchmen hawking shoddy Presidents Day bargains.”

Allow me to explain.

Once upon a time there was a great American named George Washington who was born on February 11, 1731. Washington, before becoming our first president, was variously offered a dictatorship, emperorship and generic monarch position, all of which he refused (hey, this is Washington we’re talking about here, not Richard Nixon or Lyndon Johnson). It’s probable that the foundation of Washington’s moral character was laid by a daily reading of Sir Mathew Hale’s Contemplations, his mother’s favorite book, still on display at Mount Vernon. The producers of today’s multimillion dollar presidential attack ads would have been stunned to hear Washington say, “Speak not evil of the absent, for it is unjust,” and, “Undertake not what you cannot perform, but be careful to keep your promise.”

Ironically the man whose military prowess against the British earned the respect of even Napoleon (who bowed his head and called for a minute of silence when he received word of Washington’s death), was not officially recognized as America’s greatest general until 1976 when President Ford signed a bill promoting Washington to a rank of six-star General of the Armies. Amazingly, at the time there was some cynicism expressed and even some opposition. One critic compared it to “the pope offering to make Christ a cardinal.”

In any case, during the 18th century, the British Colonies used the old Julian calendar (named after Julius Caesar who instituted calendar reform in the Roman Empire in 46 B.C.). The average length of the Julian year is 365.25 days, which is 0.0076 days (10.94 minutes) longer than the actual interval between vernal equinoxes (365.2424 days). Thus, an extra 12.02 days accumulated from the year 1 to the year 1582 (1581*0.0076 = 12.02 days), when Pope Gregory XIII unveiled a better system. When the English Colonies finally adopted the more accurate Gregorian calendar in 1752, Washington’s birthdate anniversary would now be celebrated on the equivalent date of February 22nd. However, New Year’s Day, the first day of the new year, was not always celebrated on January 1st. In the English Colonies—believe it or not—March 24th of one year was followed by March 25th of the next year. Thus, combining the 12-day shift in calendrical reform with the shift of New Year’s Day from March 25 back to January 1, George Washington’s birthdate changed from the Julian Calendar date of February 11, 1731 to the Gregorian Calendar date of February 22, 1732.

During the 19th century, Washington’s birthday (now nailed down as February 22nd) was celebrated with nearly as much zeal as July 4th. It was made a federal holiday by an Act of Congress in 1879 (but not celebrated until 1880) for government offices in the District of Columbia (20 Stat. 277) and expanded in 1885 to include all federal offices (23 Stat. 516) in a bill that was signed by President Chester Alan Arthur. It was the first federal holiday to honor an American citizen.

The next great figure whose birthday garnered attention was Abraham Lincoln. Although he had an undistinguished career before becoming the 16th President of the United States, his fortitude in freeing the slaves and his brilliance as commander in chief—remember, this was back in the days when the Republicans had what was known as “The Thinking Man’s Party”—managed to triumph in the face of lackluster field commanders (George “the little Napoleon” McClellan, Joseph Hooker, etc., until things finally clicked with Ulysses S. Grant) and nefarious cabinet members such as Simon Cameron, who made a fortune selling defective horses and equipment to the U.S. Army, and his successor, Edwin McMasters Stanton, who openly complained about Lincoln’s “painful imbecility” and frequently referred to him as “the original gorilla.”

The earliest known observance of Lincoln’s birthday was on February 12, 1874 in Buffalo, New York. For many decades schoolchildren relished the month of February, for, in many U.S. states, schools were closed on both February 12th and 22nd—and then there was Valentine’s Day, too!

The idea to forge a more common “Presidents’ Day” first popped up in 1950 when NATO (no, not that NATO, but the more prosaic National Association of Travel Organizations), suggested celebrating both Washington and Lincoln’s birthdays on a single day, and shifting the holiday to a Monday, thus creating a three-day weekend (at least for Federal employees).

The next time the holiday was seriously proposed was in 1951 when an adding machine salesman named Harold “Hal” Stonebridge Fischer of Compton, California, began writing persistently to America’s state governors over a period of years, pleading for proclamations for a day to honor the office of the presidency, not just President #1.

Fischer, who once ran for Congress as a Republican, was known for having made  226 speeches over a three-year period (1949-1951) on the subject, “Forgery and the Check Artist,” donating all  proceeds from his speeches to such causes as the Damon Runyon Cancer Fund and the Spastic Children’s Foundation, a project of the Elks.

Fisher wanted March 4th for the observance because it was the presidential inauguration date for 140 years, until 1936. Fischer initially envisioned his Presidents’ Day as an observance to be conducted solely in churches. Radio stations requested listeners pray for divine guidance of the President. (Not exactly what you would call a Separation of Church and State.)

Fischer’s first convert was Arkansas’ Gov. Sid McMath, whose proclamation read, “We Republicans and Democrats alike should let the President know at least once a year that we are grateful and owe him a kind world.” In 1952 Fischer managed to wrangle governors’ proclamations in Arkansas again and in Delaware, Rhode Island and Missouri. Moreover, of 200 support pledges mailed out, three dozen came back signed from such luminaries as the governor of Delaware, the mayors of El Paso, Texas and Camden, New Jersey; the director-general of Lions International and the presidents of Georgetown, Creighton, Duquesne, Cornell and Georgia Tech universities. 1953 brought a total of nine proclamations: Arkansas, Missouri, Nevada, Oklahoma, Rhode Island, Massachusetts, South Dakota, Indiana and Maryland. More than 100 mayors also joined in with their own local proclamations, including the mayor of Los Angeles along with its county Board of Supervisors. In 1954 proclamations were issued by Oklahoma, Mississippi, Tennessee, Rhode Island, Wisconsin, Arkansas, South Dakota, Nevada, Nebraska, West Virginia and Maryland, with proclamations promised from Florida, New Hampshire, Massachusetts, West Virginia and Colorado. Statements of support were promised from Connecticut, Pennsylvania, Oregon, Minnesota, Delaware, North Carolina, New Jersey, California, Vermont.

Although by 1955 an impressive 40 states and 10,000 schools supported (at least gave lip service to) Presidents’ Day, Fischer, who later became National Executive Director of the Presidents’ Day National Committee, found that his original formulation of the holiday failed because some states already were celebrating Washington’s birthday and Lincoln’s birthday, and they felt it a third holiday was just too much. A bill to establish Presidents’ Day stalled in the Senate Judiciary Committee.

In 1968, however, Congress passed the Monday Holidays Act, which moved the official observance of Washington’s Birthday from February 22 to the third Monday in February. Indeed, it mandated that the other holidays would also be made to fall on Mondays, simply to establish more three-day weekends for federal workers. (Fancy that.) Ironically, this means that the latest possible date for Presidents Day is February 21, so the holiday can never actually be celebrated precisely on Washington’s birthday. At the time, reformers had wanted to change the name of the holiday to Presidents’ Day in honor of both Washington and Lincoln, but that proposal was rejected by Congress; officially and in the public’s mind, the holiday remained Washington’s Birthday.

In 1971, however, when the act finally went into effect, President Nixon issued an Executive Order (11582) on February 11, 1971 defining the third Monday of February as a holiday, and the announcement of that Executive Order identified the day as “Washington’s Birthday.” Amusingly, a newspaper spoof at the time claimed that Nixon had issued a proclamation declaring the third Monday in February to be a “holiday set aside to honor all presidents, even myself.”

Still, Washington’s Birthday has slowly become known solely as Presidents’ Day (actually Presidents Day, without the apostrophe), primary because of the efforts of advertisers/retailers. However, technically, federal holidays apply only to employees of the federal government, and some states do not recognize them, as was the case when Arizona governor Ev Mecham in 1987 rescinded the previous governor’s executive order recognizing Martin Luther King, Jr. day (a federal holiday) as an Arizona state holiday. On the other hand, many states have their own collection of holidays. For example, many former states of the Confederacy celebrate June 3rd, Jefferson Davis Day. Alabama celebrates Presidents Day, but they call it “Washington and Jefferson Day,” ignoring the fact that Jefferson’s birthday is April 13th.

This real issue regarding Presidents Day, however, is something more profound.

As Harry G. Summers wrote back in 1992: “Lincoln set an example for civilian leadership of the military that has continued to grow and flourish over the years. If he had faltered, if the military had been allowed to take control to establish a dictatorship to ‘save the Union’ as McClellan, Hooker and other were perfectly willing to do, our republic would be vastly different than it is today.”

“And if Lincoln had failed as commander in chief and the Union gone down to defeat, it is unlikely that February would now be celebrated as Black History Month. After all, it was not the rhetoric of the abolitionists, but Lincoln, and the bayonets of Lincoln’s Army, that were the steel behind the Emancipation Proclamation and the freeing of the slaves.”

“Presidents Day is hardly a reminder of that fact. Rather than elevating Washington and Lincoln to a unique position in our pantheon, we debase them by placing them on par with the many non-entities—fill in the names as you please—that have held that high office. In so doing, we have lost a valuable reminder that our liberties and our freedoms did not just happen. They were bought, not in a Presidents Day sale, but by the courage, sacrifice and perseverance of two remarkable Americans who birthdates we need to return to their former place of honor.”

Should we remember Warren G. Harding with the same reverence as Washington or Lincoln? How about James Buchanan, who did little to oppose Southern states to secede from the Union before the Civil War? Or Andrew Johnson’s decision to side with Southern whites and oppose justice for Southern blacks? (“We continue to pay for Johnson’s errors,” wrote Ohio State University history professor emeritus Michael Les Benedict.) Or Lyndon Johnson who allowed the Vietnam War to escalate out of control? Or Woodrow Wilson, a bigot who also bungled the Treaty of Versailles following World War I? Or the paranoid and conspiratorial Richard Nixon (described by one Spy magazine editor as an “all-purpose crook and figure of evil”)? Or the otherwise brilliant James Madison, who managed to get America mired in the disastrous War of 1812 with Britain?

Have our two greatest presidents—the embodiment of our nation’s guiding principles of democracy and opportunity—been shortchanged by this regrettable, watered-down holiday created by a Congress that desired a three-day break between New Year’s and Easter?

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

Social Media—a Secret Weapon or Distraction for Small Business?


At #140conf Ontario 2011 (September 15, 2011), a panel of small women business owners was convened (“Social Media & Small Biz: Secret Weapon or Distraction?“) who shared with themselves and the audience their business-related social media experiences, lessons they’ve learned along the way and how they strike a balance between their personal lives and their social media “personae.”

The moderator was Julie Cole (@JulieCole) of Mabel’s Labels (http://www.mabelslables.com) a company that makes dishwasher, laundry and microwave-safe labels for the stuff kids lose.

Julie Cole: We have three participants on our panel today. Alexandria Durrell (@clippo) is from Clippo, a cool accessories company that sells thumb clips—in fact, this lanyard is made by Clippo. She is also founder of so-connected, which is a social media company that reaches out to other companies so that they can connect to their online audience (http://www.clippo.ca/ and http://www.soconnected.ca/).

Stephanie Tanner works locally here in Ontario, and she has a company called The Little Mushroom Catering Company (http://www.littlemushroomcatering.com/) and her handle is @CateringFungi. Remarkably, she doesn’t like mushrooms. She’s been in business since 2010 and has no other marketing plan other than using social media.

Debbie Cornelius from Wee Piggies (@WeePiggiesDebbi) has been in business since 2001. She has a company that has a unique way of framing LifeCasts of children’s footprints and handprints, along with their photos. She has about 60 franchisees and affiliates all over the world.

Debbie Cornelius: Julie, I feel like I’m on The Dating Game! [Laughter.]

Julie Cole: I thought I would start by talking about Clippo, because Alex once said to me that social media has changed every facet of her life in every way possible. I would love for you to talk about how social media has affected your business and maybe how it has changed over the years.

Alexandria Durrell: I started Clippo about five years ago [2006] and like a lot of companies that a Mom starts at home, I was on maternity leave with my daughter. I decided to do a craft. I made some hairclips because, honestly, I was too cheap to buy them. I can’t tell anybody that I invented it, I can’t tell anybody that it was a ‘genius idea.’ I couldn’t find anything on the market. So I just took an idea and made it my own. The girls on the web community of which I was a member were pivotal in making that company a success. In the beginning, especially, I said, ‘I made these for my daughtery, and aren’t they cute?’ And they said, ‘I want something like that for my daughter Jenny,’ and my girlfriend wanted it for her daughter too. And the kids took them to school with them and then somebody said, ‘I was shopping in my favorite store, and I showed them your clips, and they want to carry them.’

And so it was from this community where I had built friendships and many of the girls I had never met in my life. They were just these people—random Moms and girls across Canada, who took my company and appreciated the relationship that I had with them and threw it out there across the country.

Within about three months, I wasn’t working. I had taken on this tiny craft. And all of a sudden we had 50 stores across Canada that was asking to stock the product line. It kind of blew me away that a lot of these people who were virtual strangers and those I had considered friends on the Internet had taken my company and made it a success for me.

I then built relationships on Twitter. At first, it was a totally different environment. I didn’t know how to build those relationships, but my sales tripled by being in a different community. It just sort of blew me away that the people with whom I built these relationships online—and a lot of times I don’t meet them until I come to events like the 140 Characters Conference—knew my company and took it and made it a success so that I could have a successful business and I can stay home with my kids and do the fun things that I want to do because of an online-only relationship with these people.

Julie Cole: When you have a small business, we often talk about the conflict between the voice of your business and your own personal voice. I knew everybody on the panel has some experience with that struggle and I’ve had it too. Now, I thought that Debbie could talk a bit about, well, when you’re speaking for your brand and you’re also speaking for yourself, you have to recognize that conflict and find a balance. You have to remember that you have customers who are online and at the end of the day you want your customers to be happy with you, and you want them to buy your product. But at the same time you need to hold onto your authentic voice. That can be a struggle. But I’m actually fascinated by Debbie and this whole franchise thing, because what I would find a huge struggle would be all of these people talking about my brand. What is their right? They are franchisees, so they should have a voice to the brand, but what if it’s not consistent with mine? What if they go wildly ‘off brand’ and one ends up looking like an idiot or feeling unhappy about where it’s going.

So, Debbie, how do you manage all of the franchisees and their voices with your voice and how that fits in with your brand?

Debbie Cornelius: That’s a good question, Julie. We have implemented recently a really strong Facebook plan. So what we do is, we have a Facebook page that we implement, and they have to do all of our graphics, such as our banners, and the branding has to be the same with everybody. The branding has to be the same across the country, so if you go on Vancouver or Nova Scotia, it’s exactly the same brand. However, I do believe that customers will only buy from you if they know and trust you. So our franchisees also have to have a voice of their own. We let them connect with their customers and do contests, and there are also kinds of ways through Facebook that they’re able to do that. We will encourage them to put their personality into it, but it is a struggle, keeping that brand as well as getting their individual personalities out there. But it works really well.

Julie Cole: I guess that’s just one of those everyday risks. You just don’t know—what if somebody says something that makes you go into damage control. That is a risk of having many voices. I know at Mabels Labels we really encourage all of our employees to tweet and to have an online presence and we’re really happy about that, but at the same time if they’re going to tweet about Mabels, then they have to be consistent regarding our core values in their tweets. If they don’t want to tweet about Mabels then they can just go off and tweet their own thing, and that’s a little bit of a way that we try to manage it.

About the whole thing with ‘personal opinions.’ I know that Alex has had some interesting issues, experiences and lessons learned.

Alexandria Durrell: I don’t have any personal opinions that I share, ever! [Laughter.]

Julie Cole: Yeah, she’s very closed [chuckle]. So maybe you could share some of the things you’ve learned about how much information as a business owner you should share online.

Alexandria Durrell: I think I personally cross the line a lot—pretty much daily. The benefit to me is that I own my own company, so if something bad happens I get to pay for that all on my own, which sometimes it does. And sometimes I do offend people, but it’s never my intention to do so. I’ve been involved in different kinds of social media for about 10 years. I had a blog that was very popular, and in that community where it was very successful, I learned very quickly what it was like to build an “authentic personality” as opposed to just a personality. So when I show up at an event and somebody says to me, ‘You’re exactly the person I thought you’d be,’ I really try to reflect that, and I try to give an authentic voice, especially because I have such a small company, because when you’re sharing a personal opinion, there is a fine line. I could say something about a food I don’t agree with, or a product that I don’t agree with for washing my kids’ hair, and somebody gets offended. At that point I know I’ve crossed the line and I’m very open to apologizing and have done so. I also think that it makes you take a step back and sort of choose the hot topics.

Of course, there are some things that I just don’t discuss. You have to draw the line somewhere. It can be personal. I personally discuss my family and children. They’re too young to make a decision for themselves. My husband is fine with me talking about him; he active on Twitter as well. But there some things that we won’t discuss. For example, we won’t discuss some of the personal values that we have or opinions regarding politics. We don’t generally talk about politics and religion and those kinds of things. I find them ‘hot button’ topics. Those aren’t things that I’ll put out there. I’ve learned. I’ve had many a ‘DM’ [Direct Message tweet] where I’m getting smacked around behind the scenes for expressing opinions. There are some that I’ll stand up for, and others that I wouldn’t. I don’t really know how I would handle having other people tweeting for my brand. I don’t think I could handle it. It’s a control freak thing. I just scares me that somebody would come out there and just say something that I would find outrageously offensive. I would just shrivel and die.

Debbie Cornelius: We only have a couple of our girls who are on Twitter. Thus far we’re big on Facebook, which works for us. And they can connect with their customers. So I don’t really see how the franchisees can help being on Twitter at this point. Others talk a lot about that, so they’re going to try to convince me [laughter]. But that is always a concern of mine. A huge concern.

Alexandria Durrell: Yeah I like to keep that control.

Julie Cole: I fell that for me in a lot of ways I have kept my personality there without hitting really tough stuff. I think people sort of know how I feel about topics. But I’ll leave the really tough stuff to Annie [laughter]. I mean, I’ve got to sell labels, right? [Laughter.]

But it’s interesting. For our businesses which are online, we do have a wide reach. And for Stephanie Tanner, she has a local company. She has a local catering company. And many people would argue that say, for Mabel’s, because we’re not one company in that we can have customers all over the world. It’s worth engaging with someone in North Carolina a) because it’s fun, and b) because I might sell them some labels eventually. But that’s not the case for Stephanie. So some might argue that the local or regional businesses don’t get as much value out of Twitter or social media in general, for that matter. And I wonder, Stephie, how you feel about that? As a local business, how are you the same or different to sort of wider ranging businesses that have a wider audience.

Stephanie Tanner:  I find that most of the people who I follow tend to be local and I actually ‘do that thing’ where I’ll take a look at some people on Twitter in this room and I will poach their ‘KW Awesome Lists’ [Editor’s Note: The KW Awesome Foundation’s board of trustees each month hears pitches about ‘awesome ideas’ and then awards $1000 to the best idea. A second, $200 prize is awarded to the ‘people’s choice’ voted on by the audience.] and I start following people who I didn’t know were on Twitter but I now know that they’re local, and then hope that they follow me in return. I would say that the majority of the people who follow me are local. There is a huge Twitter presence here in Kitchener, Waterloo, Cambridge, etc.

Julie Cole: Yeah, we’ve noticed!  Do you follow people by their geographic area?

Stephanie Tanner: I do. I tend to follow a lot more local people. There are a couple of celebrities I follow too, like Rick Mercer. I’m going to see a taping of his show on Friday. Yeah, there are a couple of celebrities. Then there’s a lot of people throughout Ontario who I’ve met at different events. There are people—such as many of you people here today—who come to events here in KW. Thank you very much for making the trek! And we’ll follow them. But they know other people who are in KW and there is still that referral of business that way.

Julie Cole: It’s that the whole of social media brings word of mouth online, right? It’s a vehicle for that. Now, your business is only a year old, so this whole social media piece is fairly new to you, as it running a business and all the other fun stuff that goes along with that.

I met Debbie probably seven or eight years ago. It was around the first of Momentrepreneur’s Savvy Mom Entrepreneur of the Year Awards [http://momentrepreneur.savvymom.ca/]. Anyway, interestingly, I was feeling like, ‘Huh? Where did that Debbie go? Where is she?’ Because she seemed to disappear after that. And then Facebook was out, and Twitter was out, and I never saw Debbie. And then, finally, it seemed like fairly recently, up pops @WeePeegiesDebbi and I said, ‘There she is!’ So, Debbie, I’m fascinated. Why so late to the party? [Laughter.] And what was it that made you go, ‘Aha!’ What made you finally ‘drink the Kool-Aid’? [Laughter.]

Debbie Cornelius: Well put, Julie! Yeah, what a great community. This has been fabulous! What happened was, I started my business Wee Piggies 10 years ago and in terms of social media we didn’t have the tools we have now, but I did all of the same fundamentals. So we grew our franchise based on connecting with people and the exact same principles of social media, but we did not actually have the tools. It wasn’t until I read a book by Scott Stratton [UnMarketing: Stop Marketing. Start Engaging, 2010] and it was kind of my epiphany, and I went ‘Oh my gosh, these are all the strategies that I’ve used for the past 10 years.’ They work so well! In the 10 years, we’ve actually not paid a dime for advertising and for the first couple of years we were one of the fastest-growing franchises in Canada. It worked out really well.

So I suddenly said, ‘Okay, my franchisees should be using social media.’ During my ‘BS’ or ‘Before Scott’ era—

Julie Cole: Oh, his head’s not going to fit through this door! [Laughter.] Don’t retweet that, anyone!

Debbie Cornelius: In any case, during that first era, I sent all of my girls a message which read, ‘You should be on Facebook.’ So they said okay and they did their own thing. I really didn’t have the direction to give them, so it was really disastrous. Some people picked it up and did really well, but in the case of others, well, we got an email from one of our girls and—now consider that we have a tight community—so one email she sent to the other 58 girls read, ‘I’m literally on the floor, crying, because I can’t figure out Facebook.’ Oh my gosh. So that ‘aha’ moment happened and Scott Stratton’s book happened, and everything kind of came together for me. I said, ‘Absolutely! We need to be in social media! All of my franchisees need to be on Facebook.’ That’s when we implemented the whole plan. I got involved in Twitter. I saw Julie about two weeks ago and she asked me, ‘Where have you been?’ Well, I had been back at home running the business. It’s working really well.

Each of our franchisees has a Facebook page. We encourage them to go on. It’s actually written into our franchise agreement. We have three pages right in our contract stipulating that they must participate in social media.

Julie Cole: Did they put any pressure on you? Did you experience any demands made on you from the franchisees about social media? Have they asked you things like, ‘Dude, where are we?’ Or not so much?

Debbie Cornelius: They love the direction. And now that they have all of this direction, all of the people who were lost now love it. I get emails every day, saying ‘This is fabulous, thank you.’ I have a team of people who know what they’re doing. We do our own graphics and all the back-end stuff, and they make me the admin for their pages. So we have 58 people who have the same page, the same branding and then we still let them have a voice, and they still connect with the customers. So they’re loving it. Mind you, we still have a couple of franchisees who don’t believe in Facebook, so they give me a hard time, and they say, ‘We don’t allow our daughter on it. I’m not going to go on it for business.’ But, you know what? They are learning through the other franchisees that it costs next to nothing—you guys all know that—it’s more effective, and it’s giving them more time to get home with their kids, because that’s what our franchisees do: They work at home. So, it’s winning. It’s doing really well for them.

Julie Cole: Okay, let’s talk for a minute about balance. Alex and I were having a little laugh before we came out here, because we were sharing how many tweets we’ve both done. She tweets a lot. I’m at 7,000, she’s at something like 60,000. Now, how do you deal with your social media and also get your taxes filed in time? Do you closet tweet?

Alexandria Durrell: No, I don’t closet tweet. My husband is addicted. It doesn’t matter. In fact, when my kids get up in the morning, well, here’s a hot button you can tweet about: We ‘co-sleep,’ so when my children get up out of bed, we’re there too, and they bring my Blackberry. They come to my husband with his glasses, and my son says, ‘Eyes!’ and puts the glasses on his face and brings him his watch and brings me a Blackberry. Yes, I carry a Blackberry. I tweet a lot. I tweet personal things. I tweet business things. There’s definitely a problem. I find that if my Blackberry and I’m focusing on work, I actually have to physically restrain myself from paying attention to twitter at times.

Julie Cole: So you have put strategies in place so you can get other work done.

Alexandria Durrell: Absolutely. At times, it’s for fun. And it’s great. And when I’m sitting down and watching TV, I’ve always been the kind of person who does multiple things at a time, so for me, twitter works. Whether I’m at the computer and I send off a tweet while I’m filling out a document or something like that, it’s fine. I used to read and do other things at the same time. I used to watch TV and do cross-stitching or knitting and things like that. So, for me, having twitter available fills the void when I’m sitting and doing other things. I put it down when I’m sitting at the table with my kids. I put it down to play with my kids. I have to force myself to do those things. But it became an addition. So, yes, in my day, when I wake up, I may come on and say hello, and then I have a couple of hours when I work. Being the only person who does most things pretty much for Clippo, other than the manufacturing side—thank goodness I don’t have to do that because it would never get done—it has to be regimented into my day, because Twitter has become such a part of my life, as has Facebook-ing and being active on social media and talking to the girls on web boards and that kind of stuff. So, yes.

Julie Cole: And really, talking about community, many small business owners are working from home. They’re working alone, and without things like Twitter and Facebook, it can be a very, very isolating experience. So obviously, I’m preaching to the choir here.

Alexandria Durrell: I found that too. That’s a really interesting point itself, actually. The isolation of working at home. I’m sure it’s very difficult and I’m sure there’s a lot of people here who know that. When you run your own business and you’re at home, you are that sole person there, and I sit literally in my house, by myself, when the kids are at school or with a caregiver. I’m alone and I don’t have that boss telling me to do anything, and I don’t have that pressure where, if you don’t eat from 12:00 to 1:00 pm, something else isn’t going to happen. I answer to myself, so there’s nothing else stopping me from goofing off from an entire day, except that I wake up the next day and the work is still there waiting to be done. So, it gives me the feedback that I need too, when I’m talking about business, because I’ve sent stuff out and I’ve said, ‘You know, I can’t find a packaging solution and…’

Julie Cole: It’s absolutely brilliant. You get your research done in one tweet. Stephanie, what about you? You’ve got a catering company, so you’re on your feet chopping up mushrooms that you won’t eat, you know, so how do you fit in your screen time when you’re being so physically busy and demanding.

Stephanie Tanner:  I tend not to tweet when I’m in the kitchen, just for sanitary reasons. [Laughter.]

Julie Cole: Fire her! [Laughter.]

Stephanie Tanner: Every once in a while when I’m making sauces or chutneys or something, I’ll tweet little pictures of it, just to get your mouth watering. Twitter has definitely c hanged my life and sort of has taken over things since last year. My five year old was introducing me to another Mom, and said, ‘This is my Mommy. She works for Little Mushroom Catering—and Twitter.’ [Laughter.] Not quite, honey, but yeah. And so it’s been one of those things where Twitter, Facebook, LinkedIn, and all those other social media things in which I participate are now part of my daily routine. And so when I get up in the morning I check my tweets, I check my emails, and so forth. Throughout the day, if I’m standing in line at a grocery store, you can bet that I’m on twitter.

Julie Cole: All of you, thank you very much!

Clearly, as is the case with any communications technology, social media can be both a distraction and a secret weapon in the arsenal of any small business, depending on the skill and knowledge of those who work with it. Some small businesses seem to be more savvy with regards to social media than many global  bureaucratic behemoths, but even that is starting to change.

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

Newmark, Nerds and Nosing Around Nonprofits


Craig Newmark (@craignewmark), that kid from Morristown, New Jersey, who became one of the world’s best-known Internet entrepreneurs with a little San Francisco-based effort called Craigslist—admits that he’s a nerd, albeit one with a passion for democracy, grass-roots ‘authentic’ journalism, and ferreting out the best and worst in philanthropies. (Check out his website, Craig Connects, http://craigconnects.org, that’s “using technology to give the voiceless a real voice and the powerless real power.”)

At the 140conf in New York held on June 15, 2011, Newmark got up on stage and gave a terrific presentation along these lines, entitled, “Online Philanthropy and Large-Scale Social Change.”

“Folks,” began Newmark, “you may be aware that I’m very much a nerd, and in speaking of this subject, well, I’m way in over my head. As a nerd I can simulate social behavior for maybe an hour, maybe two tops, which is not an apology. I was born this way [laughter], which many of you may recognize as a line from a Leonard Cohen song [laughter], although there’s a group calling themselves ‘Little Monsters’ who may also feel the same way and I can identify with them more than you’d think.”

“But I am a fish out of water in this topic,” continued Newmark. “All I know to do is stand up for the stuff that I believe. But the idea is to focus on the enablers of large-scale change and focus from the bottom up. I don’t know how to do things top-down. The stuff I’ve run in the past is all bottom-up stuff, grassroots stuff. So first, I’m going to try to learn from what’s worked in the past for large-scale social change when it comes to philanthropy. Social networking is not so new. I’m learning from one of my previous nerds, a guy named Johannes Gutenberg, who invented some pretty cool technology.”

“And, by the way, I’m serious when I talk about things this way,” said Newmark. “I’m serious when I refer to a blogger named Martin Luther, who knew what he wanted to do with social media, and he had some real effects. But Luther was building on an existing social networking platform which was the Church’s store-and-forward network, which actually worked out pretty well for him. That store-and-forward network was first built by a blogger named Paul of Tarsus, better known as Saint Paul, who himself was a pretty accomplished social media practitioner.”

“Again, I’m not being facetious here,” said Newmark. “These guys were practicing social media and they got results. Paul of course used what I’m now calling EMail, short for Epistle Mail [laughter]. Having introduced that witticism, I really should retire it now.”

Newmark continued to elaborate on his earlier point: “More recent bloggers, and I’m serious—they wrote pamphlets, but they were blogs—were folks like John Locke. The real John Locke, not the Lost guy. You can add to the list Ben Franklin and Thomas Paine. These were bloggers who helped invent and promote modern representative democracy. They saw what the Romans did, and they decided to do it a lot better.”

“What they did is what they’re doing now for us—what we’re doing now, because their changes all took 200 or 300 years to play out,” said Newmark. “What’s happening in this decade is that hundreds of years of social change is being compressed, I feel, into about ten years. This is pretty dramatic. The deal is that we’re living right now I think at a pivotal point in human history. You’re part of it. And that’s a big deal.”

“What am I going to be doing?” asks Newmark, rhetorically. “Well, as a nerd, I don’t really know what I’m doing, so I figure I’ll support the people who are really getting stuff done. I’ll support people who are doing effective grassroots work. I’m not interested in people who just have good intentions. I’m only interested in people who know how to do things and I’m going to focus on those efforts which actually enable other people to do really big changes, which are sometimes called ‘force multipliers.’”

“As an exercise, one thing that I believe in helping military families and veterans, because they always help, they haven’t been treated very well until 2009, trying to accelerate that, trying to make that happen in a big way,” said Newmark. “One problem is that there are a lot of small groups who help out a small number of veterans in one small geographical area at a time, and they don’t talk with each other very much. But real stuff happens. Next week I am going to meet with two or three groups doing that kind of thing, pushing them in that direction.”

Newmark rattled off a list: “This also includes groups such as the Blue Star Families (http://www.bluestarfam.org/), the Bob Woodruff Foundation (http://remind.org/), the Iraq and Afghanistan Veterans of America (http://iava.org/), the Intrepid Museum (http://www.intrepidmuseum.org/), also the folks at Veterans Affairs, the Pentagon and the First Ladies Office, trying to nudge people just to talk with each other, because they’re all too ‘siloed.’”

“What I’ve learned so far is that there really are a lot of small groups around doing a lot of good work,” said Newmark. “They don’t talk to each other and they need enabling technology. But when we talk about amplifying things, there’s a good government group called Sunlight Foundation (http://sunlightfoundation.com/). They had big announcements and big success. Monday, June 13, 2011, President Obama signed an executive order saying, ‘Hey, we’ve got to do a much better job of pushing government transparency; of telling where the money comes from, where it goes, and what people get for it.’ Simultaneously, the Republican House leadership introduced the Data Bill, which basically said, ‘Hey, let’s do this. Let’s build real sites which tell people where the money goes and you can build tools, like some foundations do, to show people where the money goes.’”

“Talk about bigger force multipliers,” said Newmark. “A lot of us want to help out with things, and in our country that means typically helping our charities and different nonprofit groups. But sometimes we’re paralyzed when we hear that a lot of nonprofits are bogus. There are a lot of nonprofits which are great at telling you a good story, a heart-wrenching story, a compelling story. And they’re great at cashing checks, and they’re great at faking results. How do you get help figuring out what’s what? Charity Navigator (http://www.charitynavigator.org/) and GuideStar (http://www2.guidestar.org/) are known for looking at the financial soundness of nonprofits—now they’re getting into looking at the real effectiveness of nonprofits. Ahead of the curve a bit is a group working with them called Great Nonprofits (http://greatnonprofits.org/). They’re like a ‘Yelp for nonprofits’ in that you can go in and do ‘user reviews’ of nonprofits, and that really helps. That’s a real contribution.”

“If you know user review sites, however, you know they can be ‘gamed,’” warned Newmark. “That’s one of the things I’ve talked about.”

“Finally, the most important tool in the preservation and survival of a free country is a free and vigorous press asking tough questions,” said Newmark. “Well, in my attempts at wit, I’ve been saying things like, ‘The press should be the immune system of democracy.’ And that truth is the new black.”

“Yes, those are my attempts at wit, and yes the girlfriend reminds me that I’m not as friendly as I think I am,” muses Newmark. [Laughter.] “But just consider that we just had a presidential debate with no fact-checking. Talk about a cable news failure. Talk about situations where you see reporters on cable news who you know and they know that a politician is lying to them, and that’s never challenged. We’re building networks of fact-checking now. PolitFact (http://www.politifact.com/) is part of it. On Friday, I visited the Center for Public Integrity (http://www.iwatchnews.org/), pushing ahead the same thing.”

“So, in conclusion, I’m going to be asking three favors from you,” said Newmark. “If you’re on Facebook and if you see a group or a cause that you believe in, click to ‘Like’ the thing. And when they post stuff, hit the ‘Like’ link or the ‘Share’ link. That has more effect than you think—especially if we all do it. Do the same thing on twitter. And if you’re involved with nonprofits at all, even if there is just one that you like, go to Great Nonprofits.org and write a little review on it. These are small things, but when done en masse, it becomes big social media stuff.”

“In my ‘hidden agenda,’ if we all work together in social media, we become part of something much bigger than us as individuals,” said Newmark. “There’s nothing so powerful as an idea whose time has come—and that was Victor Hugo’s way of saying that there’s a ‘tipping point’ looming right now. If we work together we can actually make really big stuff happen. Everyone here is part of this kind of thing, so do me a favor. Do the kind of thing I was suggesting. Help me out and help the whole species out. Thanks folks!”

So, Craig Newmark is living proof that nerds can be compassionate, genuine, tech savvy, interesting, laid back and, eventually, successful. On his website, Newmark says, “Every day I receive hundreds of emails from people who are doing amazing things to change the world. I would love to hear from you…” See the form at http://craigconnects.org/connect.

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

The Dickens, You Say?


Hundreds of celebrations, discussions and other events concerning the 200th anniversary of Charles Dickens’ birth continue in Britain, where you’ll find most of his 207 descendants still alive today (the oldest is 90, the youngest, two months old). And if you fish around for them, you’ll find that there are as many stories about Dickens as there are stories by him about his beloved characters. And yet the very best ones about him are almost completely unknown to Americans and even many Brits.

Myths about historical figures inevitably abound, such as the one about the first bathtub being installed in the White House by President Millard Fillmore, who lived there from 1850–1853. In reality, it was not the first bathtub, but the first cast iron cook stove that was installed in the White House during Fillmore’s presidency. No one—least of all the befuddled cooks working for the Executive Branch of the U.S. Government—knew how to use the new-fangled device, so Fillmore allegedly made his way to the U.S. Patent Office, read the description as to the stove’s workings in the patent application, then returned to heroically instruct the cooks how to fire it up.

As for Dickens, it was not until recently that scholars really began to figure out his secret relationship with his mistress, the actress Ellen Ternan. On June 9, 1865, both of them were returning from Europe (they appeared to have had a ‘love nest’ in France and various other places), traveling aboard what the Victorians called the “tidal train” that transported cross-Channel passengers from Folkestone to London. Somewhere between Headcorn and Staplehurst in Kent, a work gang had pulled up 50 feet of track and the foreman miscalculated the train’s arrival. In the subsequent disaster, the locomotive flew over a small bridge, landing in a stream. Ten passengers were killed and 40 injured. Dickens quickly made sure Ternan left the scene; he did, however, stay to assist in rescue efforts.

Most Americans would be pretty miffed to learn that Dickens made a fortune on a lecture tour of America in 1842, only to return to England to educate his fellow Englishmen on America’s considerable failings in his book, American Notes. Reviled and mostly forgotten by many American scholars and readers, American Notes is the work of a keen observer who, in the words of Louie Crew (writing in Midwest Quarterly in 1974), “…charged Americans with incivility, arrogance, anti-intellectualism, a predilection for violence, and hypocrisy, particularly about anti-democratic policies such as slavery… He made a concerted effort to meet the ‘other America,’ often visiting third-world institutions such as jails, work houses, factory workrooms, and asylums.  He even expressed concern about the wages of housemaids in the White House… A little reflection would have warned the Americans that the man who had uncompromisingly leveled at evils in England (to the pleasure of the Americans) would be sensitive to similar evils wherever he found them.”

Were Dickens alive today, I am certain that, as an electrifying lecturer and performer, this great novelist and democratic reformer would jump at the chance to appear on the stage of our own State of NOW / 140 Characters Conferences. The man who, in the words of that irascible British historian, A. L. Rowse, “wrote the best English since Shakespeare,” was a failed playwright and would-be actor, but he could keep audiences spellbound with the sheer dramatic force of his public readings of his own works (unusual for novelists of the era). His tours of the British Isles, the Continent, and America were hugely successful, akin to rock concert tours today–indeed, on one occasion a crazed fan literally killed somebody to get his hands on a ticket so he could watch Dickens, in somber evening dress, stand at a lectern and read passionately from his works.

As author Simon Callow has observed, “Even the greatest actors of the day said that if Dickens had not wanted to write novels, he would have been a genius of an actor.” He could make the audience laugh, cry, scream or—as in the case of reading the death of Nancy at the hands of Bill Sykes in Oliver Twist—faint dead away. Today, with Dickens on stage, an Internet audience in the millions would be assured.

Actually, the first place we’d see Dickens would be at our “Meet the Oracles” show. As his best friend and biographer, John Forster, wrote, “such was Dickens’s interest in things supernatural that, for the strong restraining power of his common sense, he might have fallen into the follies of spiritualism.” Dickens also learned mesmerism and even used his talents to treat a disturbed lady, a certain Mme. Augusta de la Rue.

Dickens’ oldest daughter, Mary “Mamie” Angela Dickens, claimed that her father often experienced moments of intuitive precognition, particularly of feeling that he would meet a certain friend in the street, and indeed he did. Moreover, in an 1863 letter to John Forster, Dickens wrote about dreaming of a lady wearing a red shawl who called herself Miss Napier. After a public lecture on the following evening, Dickens wrote that, ‘there came into my retiring-room, Mary Boyle and her brother, and the Lady in the red shawl whom they present as ‘Miss Napier’!”

And the next place we’d see Dickens would be at the nearest outpost of disenfranchised Occupy Wall Street protestors, where he would be heralded as the literary voice of the other “99 percent” of us, even though his last, unfinished novel dates from 1870. Dickens, after all, had experienced a hard time himself in his early years, with a father languishing in debtor’s prison as he worked long hours in the ignominy of a blacking-shop. He’d probably march right into the midst of Occupy Wall Street with a laptop and a video camera as he worked on a movie or a documentary. Yes, that’s right. Dickens the screenwriter. Again, not surprising, since he wrote cinematically long before the cinema was invented, and was fascinated with pre-cinema moving-image devices such as the magic lantern. As the great Russian director Sergei Eisenstein wrote in 1944, “[D. W.] Griffith arrived at montage through the method of parallel action, and he was led to the idea of parallel action by—Dickens!  To this fact Griffith himself has testified….” And Dickens’ serialized narratives paved the way for the episodic TV programs of today.

I’m afraid that Mr. Dickens will not personally be in attendance at our upcoming #140conf shows. But he will certainly be there in spirit, as will the spirits of all the other great authors who acknowledged his influence: Tolstoy, Dostoevsky, Thomas Hardy, Rudyard Kipling, Joseph Conrad, George Gissing, James Joyce, Ann Rice, Tom Wolfe, Sinclair Lewis, Thomas Pyncheon, John Irving (who has never read Dickens’ Our Mutual Friend because he is saving it to be the last novel he ever reads), and even Karl Marx, who was moved by Dickens’ shockingly real depiction in Hard Times of the working conditions in the factories of Manchester and Preston.

May it be so with all of us who use social media—or perhaps just pen and paper—to campaign passionately for social justice.

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

Yossi Vardi: Social Media Pioneer, Entrepreneur and Humorist


The ever-jovial Yossi Vardi is perhaps Israel’s preeminent high-tech entrepreneur, having founded and nurtured over 60 high-tech companies in diverse fields since the late 1960s.

At his “Community” presentation at #140conf Tel Aviv 2011, the perennially-impish Vardi reminisced on how serendipity brought him to where he is today.

“Jeff mentioned how I was one of the first to talk about community back in 1998,” began Vardi. “I don’t know if that was the first time anyone ever talked about ‘community,’ but definitely it was one of the first times, because the whole notion was very young at that time. Today you call it ‘social networks,’ et cetera, but in those days they were called communities. Jeff asked me to talk about communities, and I asked him, what the heck to you want to talk about? He assumes that I still remember what I said back then.”

“But I will tell you how I became familiar with ‘communities.’”

“This is a little bit of the history of the space,” said Vardi. “Until 1996, until my son, Arik Vardi, and Amnon Amir, Sefi Vigiser, and Yair Goldfinger, came to me to give them some funding for what they were developing at that time—ICQ instant messaging—I didn’t know anything about ‘community’ and I knew very little about the Internet. At that time I was an expert on a totally different subject: cow’s manure. [Laughter.] For about a month I was the world-famous expert on cow’s manure. I will tell you very shortly how that happened.”

Vardi went on, “Years before that, I had created the Ministry of Energy in Israel, then I left the ministry and I looked for a job at that time at the World Bank, which was creating its own energy department. Energy was the exciting new thing at that time. I was invited to the World Bank and was offered a job as a consultant. The guy who ran the energy department was named Efrain Friedmann, a Chilean, very nice fellow.”

“Friedmann asked me to write a report on ‘The World State of Non-conventional, Non-commercial, Indigenous, Renewable, Traditional, Alternative Energy Resources’,” continued Vardi. “I told him that although I used to run the energy ministry in Israel, I didn’t know what were ‘non-conventional, non-commercial, indigenous, renewable, traditional, alternative energy resources.’ He gave me a big table with a pile of old reports to do cut-and-paste to make a new report. There was a pair of scissors to do the cutting, and adhesive tape to do the pasting. That’s how you used to do it before word processing programs. But I didn’t know what ‘indigenous’ meant in English, and I was afraid to ask him, because I thought they’d send me back home to Israel. This is not a word that’s in the Hebrew vocabulary that you learn in Israel.”

“I asked Friedmann if he could give me an example of non-conventional, non-commercial, indigenous, renewable, traditional, alternative energy resources,” said Vardi. “He responded with, ‘rice husks’. I didn’t have any idea what rice husks were, since we don’t grow rice in Israel. So he told me that rice husks are the stem of the rice that’s left after your remove all the rice. In developing countries, the people burn rice husks because it’s a great energy resource.”

“Anyway, Friedmann said, ‘Okay, forget about rice husks. Write a report about bagasse.’ Anybody know what bagasse is? Bagasse is the green fibrous substance that remains after sugarcane stalks are crushed to extract their juice. [Editor’s Note: Bagasse is a biofuel that produces sufficient heat to supply the energy needs (and then some) of the very sugar mills where it is produced.] I told him I didn’t know anything about bagasse, because that’s from the Caribbean and we don’t have it in Israel.”

Vardi was probably beginning to irritate Friedman. “Friedmann then said, ‘Okay then, why don’t you write a report about cow manure?’ Well! I said, ‘Cow’s manure is a different story. As a kid in Tel Aviv, we had many open fields and you wouldn’t believe it today, but cows used to roam in the open fields, ate grass and left behind manure. As every kid who lived in Tel Aviv in those years knew, we had a very close knowledge and understanding of this substance, because we had close encounters with it and we know, for sure, that the term ‘green energy’ emerged from the use of cow’s manure.”

“So I told Friedmann, ‘Okay, this I can relate to. I embrace the topic and will submerge into it.’ For one month I studied the world economics of cow’s manure. I found that the world’s peasants are using cow’s manure for four purposes: Cooking, heating, fertilizing, and for reinforcing the mud bricks that they use to construct their buildings,” mused Vardi.

“As a graduate of Israel’s Technion, the Israel Institute of Technology in Haifa, I immediately realized that the decisions the peasants faced regarding how to apportion the cow’s manure among its four uses was a classic problem of linear programming,” said Vardi. “We could optimize the usage of this resource. The only problem would be how to make available to all of the peasants in the world access to linear programming. There were no personal computers in those days. Small satellite dishes did exist for communications, however. So I suggested that the World Bank install a huge mainframe computer in the basement of their building on Eighth Street in Washington, D.C., and we would provide every peasant with a satellite dish and a scale to weigh their daily output of cow’s manure. My plan was that, every evening, each peasant would use his satellite connection to report to the World Bank how much manure was collected that day. They would take that data and run the linear programming during the night, and in the morning the Bank would send a satellite message back to the peasants to tell each one of them how to apportion the cow’s manure.”

[Editor’s Note: What Vardi is talking about it a classic resource production/allocation problem, easily solvable by the simplex method invented by G. B. Dantzig in 1949.]

“I wrote a very nice document with margins and cut-and-paste and the whole thing. I was very proud of my vision,” said Vardi. “Well, they read my report on the topic. They really didn’t get into the ‘depth’ of the offering. Friedmann called me and said, ‘If you write another report like this, we’ll send you home.’ Since I made my living from my consulting fee, this was a real threat. So I backed out of the cow’s manure business.”

“By the way, do you know the difference between bullshit and cow’s manure? Cow’s manure doesn’t have ‘the human touch’ that bullshit has.” [Laughter.]

“So I left the topic and my son and his three partners came to me and wanted me to invest in ICQ,” said Vardi. “I asked them what it was. They told me it was too secret and they couldn’t share it with me. That just shows you the level of trust I enjoy with my own family members. [Laughter.] My son and his friends formed Mirabilis and we had launched the product in November 1996. And then we began to look for investors. I approached a guy—I will not say his name—at that time at ATT; now he’s a member of one of the most respected VC companies in New York. Anyway, we scheduled a meeting—let’s see that was in March 1997—and he said if I wanted to meet him I should do so at PC Forum, which was the forum that Esther Dyson created and everybody who counted in the industry was there. I arrived there like I was a country boy with a deep understanding of cow’s manure but not much about the Internet to this meeting in March 1997.”

“I brought to the meeting 100 copies of ICQ on a 5.25-inch floppy diskette, and I had it in my pocket as I was walking in the corridors wearing a nametag reading, ‘Yossi Vardi, ICQ.’ So I met the guy, and he said, ‘Ah yes, we were considering investing in your company. I forgot to tell you that we invested a week ago in a company called Peoplelink. So I’m going to Arizona.’ And there was no meeting. So I was a little bit depressed,” said Vardi.

“Luckily, for me, a lady there looked at my badge and asked, ‘You are ICQ?’ I said, ‘Yes.’ She said, ‘I am Linda Stone from Microsoft. I’m in charge of community development there. We are working on something called VChat as well as Comic Chat. And I want you to know that 80 percent of the people who are using VChat are also using ICQ, and I wonder why that has happened.’”

“I asked Stone, ‘How many users do you have?’ She replied, ‘We have 200 users.’ [Laughter.] Well, at that time, ICQ already had 350,000 users just a little over four months after its introduction. So we became very good friends, and she told everybody how great ICQ was and everybody wanted a copy. This all happened just after I met Mark Skapinker in December, who is also here today, who told me that I had to give the ICQ program away free. I was not convinced that I should give it away free. At PC Forum I demanded 25 cents for each copy because, I said, ‘If I give it away free of charge, people will not appreciate it. So if you want the program, you give me 25 cents,’ said Vardi.

Vardi had some unusual ideas about dealing with Americans in their currency. “Usually they gave a dollar note,” said Varid. “But since I was a smart guy and I didn’t believe in the dollar, I told them, ‘No, you give me a coin. I don’t take American paper!’ [Laughter.] They gave me a 25 cent coin, a quarter. I knew from American movies that you bite the coin to make sure it’s real, and then you put it in your pocket, so I did. [Laughter.] I can tell you one thing. Anybody who was in PC Forum in 1997 still remembers me! It happened again in 2007 at TED when I gave my talk about Local Warming [scrotal temperature increase caused by laptops]. So, these two groups of people will recognize me, I think, until I die.”

Vardi continued with, “Then I was approached by the legendary Vinod Khosla [founder of Sun Microsystems, etc.] who said, ‘Linda Stone of Microsoft told me about your product. I’m interested.’ So I said that we’d be happy to sell him the company, and he asked how much. I told him, ‘Forty million dollars.’ He said, ‘Well, I’m not interested in the company. I want to buy your server and your community.’”

“Well, I had a vague idea what a server was because my kids always talked about it, but, honest to God, as for community,” said Vardi, “it was the first time I had ever heard about it. So I firmly stood my ground and declared, ‘The community is out of the question!’ [Laughter, applause.] I’m running out of time so I won’t tell you what happened in 1998, but he was my teacher about the ‘community’ as was Ohad Finkelstein, who was at that time Senior VP of International Sales and Global Operations at VocalTec Communications. Finkelstein told me of the importance of propagation.”

“VocalTec had been involved in the Internet space a year before we at Mirabilis were,” said Vardi, “and he told me that, ‘First, on the Internet, you stick the flag in the ground and announce victory. Second, you begin to protect your turf. Third, you take the money and run away.’ This was the business strategy that I learned from Finkelstein.”

“My third teacher was Mark Skapinker, the VC guy who with two of his friends developed probably the first ‘viral’ product in the world before the Internet existed: Winfax Delarina,” said Vardi. “It was a fax program for the PC which conquered the world. Hundreds of millions of units sold. It was invented by three Jewish kids from South Africa. They sold it to Symantec for $400 million. And Mark Skapinker came to us to look for product. He came to my basement in December 1996 and he said, ‘I traveled around the country and I didn’t see anything interesting except ICQ.’ I told him ICQ was terrific and wonderful. When he came to see us, we already had 10,000 users, but I told him we had one problem: We didn’t have any idea how to make money.”

“Skapinker told me, ‘You give the program free of charge to the consumer. They will bring it to the enterprise. Then the enterprise will want it and you can then charge the enterprise to use it.’ Today they call this strategy ‘freemium.’ So I said, well, this guy is successful. I don’t have to be arrogant and reinvent the wheel. I will do what he recommends. So we started to give away copies of the ICQ program.”

Vardi then said, “There was one problem however: Nobody wanted to buy the server. ATT wanted to buy the server. We wanted to give it to them free of charge but they said they couldn’t take it for nothing because if they didn’t pay something for it they couldn’t set a limit on its value for insurance purposes. They could be sued if something happened. They insisted on paying us $30,000. They killed our statistics, because when we sold the company to AOL we couldn’t say that we didn’t have any revenue, because ATT ‘contaminated’ out books with $30,000 in revenue. But, in any case, I learned about freemiums from Mark Skapinker. “

Vardi concluded with: “So these were the three people from whom I learned a great deal when we started ICQ: Vinod Khosla, Ohad Finkelstein and Mark Skapinker. They were valuable lessons. Thank you!”

All-in-all, Yossi Vardi is quite a guy. His luck on a bad day is better than that of lottery winners.

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

$5 Billion Facebook IPO? Worry About Your Retirement Instead.


Facebook was finally pressured into filing a preliminary prospectus for a huge $5 billion Initial Public Offering (IPO). How do you get a piece of the biggest tech IPO of all time? You don’t, at least not unless you are a frequently-trading client with a large account at the lead underwriter, Morgan Stanley, or, you have great connections with the secondary members of the syndicate involved in the offering: J.P. Morgan and Goldmine, er, Goldman Sachs.

These days, the general procedure for an IPO is as follows: A company desiring to go public could in theory sell shares on its own (that would make for an interesting Facebook ad for a change) but the time-honored ritual is for the company to screw itself by hiring a Wall Street investment bank. This firm engages in “underwriting” which is the means whereby money is raised either by debt or (in this case) equity. The underwriters either stipulate that, for a fee, they can guarantee a certain price for a certain number of securities offered by Facebook, either by buying up the entire public offering of shares themselves and then reselling them (a “firm commitment”) or else the underwriters sell the shares but can’t guarantee the amount raised (a “best-efforts agreement”).

The problem with a “hot issue” like Facebook is that the average person who uses it can’t own a piece of it right away. Facebook screws both the public and itself by hiring investment banks as underwriters who, for a generous fee, sell shares at ridiculously low prices to their own best customers: the institutional customers like pension funds and hedge funds, not the little guys.

Then these gentlemen crooks turn around and sell the cheap shares, which end up on the open market and are bought by little investors at an immense profit to the big guys. It hurts companies like Facebook. Had Wall Street priced the shares at their real value, the company and its original shareholders would get more money and the institutions would make less profit.

In May 2011, Henry Bodget estimated that “LinkedIn’s underwriters, Morgan Stanley, Bank of America, et al, just screwed the company and its shareholders to the tune of an astounding $175 million. (Just the way the underwriters of another recent hot IPO, Zipcar, screwed that company).”

But, as stated previously, a company desiring to go public can in theory sell shares on its own. So, when Twitter decides to do its IPO, why not try cutting Wall Street out of the picture? Do an “IPO tweet” to everyone on the system, which would be a link to a site where everybody can purchase shares at ten cents or a buck a share? Even if it didn’t work, it would shake Wall Street to its foundations. And if it did work, who knows how much both institutional and private investors would be willing to pay up front…?

Stepping back for a moment, surely this is just the stuff of populist fantasy. Most little guys in my age bracket shouldn’t be worrying about making a fortune off of Facebook by getting a fair shake from Wall Street, of all places; instead, they should be biting their fingernails over saving enough money for retirement. A friend of mine badgered me into doing some research concerning retirement. The result: just to eke out a stable, low-level living arrangement in retirement, the average baby boomer needs at least $1 million earning interest and/or income of some sort. Wow.

How about all of those 50-ish boomers who’ve been out of work for one or more years? These are people who’ve already rifled through their 401(k) savings and are facing foreclosure and homelessness. How are they going to save $10,000 a month in the years leading up to their retirement?

During boom times, you’d always hear some stuffed shirt business pundit on TV blowing hot air to the effect that, “Companies increasingly recognize the value of the business experience and knowledge of older workers.” When the economy began to hark back to Great Depression levels, however, these same “valuable employees” were either ignored, or told by Human Resources departments that “you’re in your fifties and you’ve been out of work for months—you’ll never work again.” Quite a turnaround, eh?

Thanks to the perpetual political stalemate in Washington, D.C., cautious American businesses have refrained from hiring workers, have laid off more, and have been sitting on a mountain of cash—more than $1 trillion. It’s gone on for so long that American business, through a combination of cost-cutting, automation and increased efficiencies, has figured out how to get along quite nicely without many of its former workers. The USDA reports that about one out of every six Americans had trouble scrounging up enough money to buy food (nearly 49 million people, or 14.5 percent of the population), and more than 20 million U.S. children depend on school meal programs to keep from going hungry. Similarly, there are over 45 million Americans on food stamps and one out of every six elderly Americans lives below the federal poverty line.

In other words, you could take a pretty massive slice of the U.S. population—the part that’s floundering—and dispose of it, doubtless with nary a peep of protest out of any business or public institution.

My Draconian friend thinks that the “doomed segment” of the aging boomers, rather than face a penniless, starving existence living outdoors in packing crates and cardboard boxes, should instead “take the Oregon trail”—which is his way saying that they should head for a U.S. state such as Oregon or Washington, which permit physician-assisted suicide. It sounds more than a little bit over-the-top. “Admittedly,” he says, drawing upon his knowledge of American history and with his tongue buried very deeply in his cheek, “the excess population could visit the eugenics ‘communes’ in California, Virginia, and so forth, for America’s socioeconomic benefit.”

What my friend was referring to, for those history buffs out there, was the really scary eugenics movement in America that flourished during the early-to-mid 20th century. The word eugenics (from the Greek eugenes or wellborn) was coined in 1883 by Sir Francis Galton, Charles Darwin’s cousin, who applied Darwinian principles to concoct his pet theories about heredity and why “the best and brightest” people with favorable genetic characteristics should mate and propagate. This immediately got all twisted around into “negative eugenics” which involved the forced sterilization (and sometimes marriage restriction or custodial commitment) of those members of the population exhibiting “unwanted characteristics.”

Between 1907 and 1937 thirty-two U.S. states had compulsory sterilization of various citizens viewed as undesirable: the mentally ill or handicapped, those convicted of sexual, drug, or alcohol crimes and others regarded as “degenerate.” Indeed, more than 60,000 compulsory sterilizations were inflicted on individuals who were mentally disabled or ill, but in other cases simply belonged to socially disadvantaged groups living on the margins of society. Thus, to eugenicists, poverty was not a social problem but just the result of a “bad bloodline” which could be fixed with  forced sterilization and selective breeding programs, all to guarantee “racial purity.” David Starr Jordan, a former President of Stanford University, who published Blood of a Nation—A study in the Decay of Races by the survival of the Unfit noted as early as 1898 in his book, Footnotes to Evolution, that “The pauper is the victim of heredity, but neither Nature nor Society recognizes that as an excuse for his existence.”

Ironically, some of the most liberal states were at the forefront of the eugenics movement: California topped the list, with 20,108 people sterilized there prior to 1964.

Today we’re ethically way beyond the more icky events of our glorious past—or at least we’re supposed to be so enlightened. But as the secrets of the human genome are steadily unlocked, as the science and business of organ harvesting of the recently deceased steadily progresses, and as the former middle class of the U.S. population slumps into “low income” and poverty, you just can’t help but feel something ominous in the air, some undefined portent of Doom. The hair begins to stand up on the back of your neck.

Yeah, I definitely need a bigger piggy bank for my retirement!

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

Laughing Across Cyberspace


Back in the 1950s, when budding comedian Orson Bean walked into the upscale New York nightclub, The Blue Angel, and asked for a job, the owner was skeptical.

“Say something funny,” he demanded.

“Belly button,” said Bean.

“Come back tonight,” said the owner. Bean did, performed his act, “and I killed. I was the house comic for the next nine years.”

There are as many theories of comedy as there are theorists. Plato thought that the basis of comedy is “foolish false conceit” in that people fancy themselves as more virtuous than they are. Aristotle thought that comic attitude is “not vituperative but ludicrous.” Elder Olson defined katastasis as the equivalent in comedy of catharsis in tragedy, easing the mind to a pleasant, or euphoric, condition of freedom from desires, concerns and disturbing emotions.

At the “twitter + Comedy” presentation at the #140conf Tel Aviv 2010, comedians Benji Lovitt (@benjilovitt) and Charley Warady (@charleyw) spoke of the impact twitter has had on comedians and humanity’s comic sensibility.

“As I was telling Benji, this is everybody’s standup comedian’s nightmare—following a magician!” exclaimed Waraday. [Laughter] “Couldn’t they have had a guitar act before we started? There seems to be one theme in comedy and twitter that came to my mind. The definition of comedy is ‘tragedy plus time.’ Thanks to twitter that time ‘thing’ is becoming less and less. The question that I posed to Benji Lovitt is, ‘These days, how soon is too soon?’ You know, it’s an interesting concept because what immediately came to my mind was the recent incident with the flotilla. [Referring to the ‘Gaza flotilla raid,’ a military operation by Israel against six ships of the ‘Gaza Freedom Flotilla’ on May 31, 2010 in the Mediterranean Sea.] Benji got into trouble—he was bashed by tweeting… what was it, Benji?”

“Tortilla sounds a little like flotilla, so I tweeted, ‘Tortilla Grande: the newest entrée at Taco Bell,’” said Lovitt. “It’s funnier in America. But like everything in the world today, twitter is totally changing what it means to be in the media. In the States, Saturday Night Live for the last 35 years has been the ground-breaking, envelope-pushing show that gets the first crack at satire. And now there’s The Daily Show with Jon Stewart, and funnyordie.com. So, twitter is the latest mechanism for every comedian to use to take a crack at something.”

Warady chimed in with, “So, in the case of the flotilla, I immediately I tweeted that it’s also the A&W Root Beer’s latest selection of their ‘Root Beer Float-illa.’” [No laughter.]

Lovitt knocked on the microphone with his hand, “Is this still on?” he asked the audience. [Some laughter.]

Warady went on anyway: “A friend of mine told me they had onboard entertainment on the flotilla—it was Lady Gaza.” [Laughter.] “And people kept tweeting ‘The Gaza Flotilla’ which is too long for a 140 character message, so I began referring to it as ‘The Gazilla.’” [Laughter.] He also tweeted, “I can’t believe we keep talking about this Flotilla thing when CELINE DION IS PREGNANT!”

“Twitter is really where every comedian is these days,” said Lovitt. “Has anybody here heard of Jim Gaffigan? He’s one of the biggest comedians in the States, and has a quarter of a million followers on twitter. Actually, he was here in Israel a couple of months ago and did a couple of shows in Jaffa and Jerusalem. He’s a devout Catholic. But basically, you don’t have to wait for comedians to come to your town, because they’re all on twitter. What’s great about it is that, well, if you’re a marathon runner you’re compelled to run. Whatever job you have, you’ve got to do the dirty work. But with twitter comedians can write and perform at the same time. It’s great. It’s really changing everything.”

“Twitter is forcing us to edit,” said Warady. “It forces comedians to do a ‘setup’ and a ‘punch’ all in 140 characters. For a person like me, I tend to stand on stage and tell long stories. For me to compact each one into 140 characters takes a lot of discipline. But another nice thing about twitter is that it is immediate in nature. You have your audience out there and you tweet to them and it’s just like doing a live show. There’s immediate gratification. We’re now determining our own self-worth by the number of our retweets. I’ll tweet something that I think is really funny, then I’ll wait two or three minutes, and they I’ll wonder why nobody has retweeted it—they obviously don’t understand genius. [Laughter.]”

“I did a show on the Fourth of July, and so I tweeted a lot of joke beforehand and used the best ones that were retweeted the most often,” said Lovitt.

“Even so, if you do that, by the time you actually do the show the material can become dated,” said Warady.

“Then there’s the guy Justin Halperin, who tweets about the stuff his old dad says around the house every day. He wrote it down and it became a bestselling book and then the first TV show inspired by a series of tweets,” said Lovitt.

“Twitter is so much a part of my life, I get news from it and every day I try to figure out how to make it funny,” said Warady. “Particularly here in Israel, where there’s no end to the material” [Laughter.] It used to be that a day or two would pass after a tragedy or major event before people would have the opportunity to comment on it. Now, in the age of twitter, people start making fun of it a lot sooner. As a comedian, you don’t want to be the last one. So what you wind up doing is hitting on it immediately. And there’s controversy involved. And that’s wonderful, because if everybody loved the things I tweet, then I’m not doing my job.”

Now that the era of the 140 Character One-Liner is upon us and everyone can “riff” among themselves, some professional comedians may find that they can boost or even completely rehabilitate their careers with twitter and other forms of social media.

Or just the opposite. On January 30, 2012, The Sun reported that two British travelers, Leigh Van Bryan, 26, and Emily Bunting, 24, were questioned for five hours and then barred from entering the U.S. after posts on twitter indicated they had plans to “destroy America” and “dig up Marilyn Monroe.”

Bryan told officials the term destroy was British slang for ‘party,’ and the reference to dig up Marilyn Monroe was a joke from the TV show Family Guy, but the two were reportedly held on suspicion of planning to ‘commit crimes,” spent 12 hours in separate holding cells and then were put on a flight home.

“We just wanted to have a good time on holiday. That was all Leigh meant in his tweets,” Bunting told The Sun.

# # #

Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.