Before the rise of social media, fashionable radical individualism in the 1970s led to “the culture of narcissism” and the loss of the notion of transcendence, the certitude in the immutable respect and timeless importance of other people’s lives. It removed us from those nagging societal concerns exterior to ourselves, replaced art with confused examples of self-expression, and disavowed eternal moral absolutes, replacing the meaningfulness of life with postmodern nihilism and in general resulting in some bad cases of self-absorption that dissolved interpersonal connectivity. Ironically, since our identity is influenced by how others view us, radical individualism eroded our sense of self, not so much resulting in classic egomania as a lack of Ego and a failed integrated self in the Freudian sense.
And now, with Twitter, Facebook and foursquare firmly ensconced in our daily routine, some pundits fear that the ad absurdum extrapolation of all this is upon us, that “The Individual” has gone so far as to trade privacy for sheer public performance. Others believe that the technology simultaneously promotes just the opposite condition: that an “electronic mob” of 18th century sensibility has formed, and any random kerfuffle can be magnified by social media into a tsunami of millions of petitions and protests demanding resignations, indictments, revolutions, immediate governmental action, or what-not.
On the brighter side, as the philosophers Hegel and Dewey would say, we are only individuals insofar as we are social beings. And to be social we must work in collaboration with others. One person’s idea to build a classroom in the jungle or feed the homeless won’t get very far if he or she is a crazed, selfish creature callously attempting to use others as a means to an end, no matter how benevolent the end. No, other people are our partners and collaborators in life, and that only happens when we all assume similar values backed up by personal responsibility. Only then can a merry band of altruists break the psychological, familial, institutional and governmental shackles of the status quo. It’s how individualism escapes the prison of meaninglessness.
And so perhaps social media is not just the wild, excessive sharing of self claimed by its detractors. By using social media to place all of our cards on the table, so to speak, we are not narcissistically beating our own drum for attention, but rather are exploring each other’s revealed self to better understand ourselves and thus clarify our self-identity.
Of course, social media networks encompass hundreds of millions, if not billions, of people. A voice for activism and advocacy can get lost in the crowd. When asked about the “sheer noise” found in social media, Deanna Zandt, author of, Share This! How You Will Change the World with Social Networking, said, “This is something people who have done advocacy work and social justice work have faced for years. They call it cause fatigue. People become immune to certain messages after a certain period of time. What we see evolving in advocacy work and what is clearly becoming more effective is not trying to reach millions of people so 200 will take action, but seeking out and targeting the 200 people already interested and engaging them directly. I’m sincerely hoping the spectacle model of getting the word out will go away soon because it’s not doing anybody much good, and people become immune to spectacle pretty quickly… One of the examples in my book that talks about this is a group of parents that were very outraged at the implementation of standardized testing in Palm Beach County, Florida. They started a Facebook group and ultimately ended up getting 8,000 parents in this group, negotiated with the school administrators and were able to change different parts of the policy. They didn’t have to get on 60 Minutes [to resolve it].”
Thus, “rightsizing” a social media group can be as important as finding the shared values and interests for activism and altruism.
One fly in this ointment is that technology is always a two-edged sword, and simply trusting people to use communications technology virtuously—or at least innocuously—in a free and open manner doesn’t quite work. The same social media platforms that promote the spontaneous generosity of hordes of users can also be used by criminals. There is a fear, for example, that terrorists are using online games to 1) figure out the layout of cities and the targets within them (e.g. their transportation systems) and 2) they are using the “back channel” built into these online games as a discussion forum to make their nefarious plans.
As psychologists say, sometimes one’s sense of identity can cause more harm than good.
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Richard Grigonis (@EditStateofNow) is Editor-in-Chief of Jeff Pulver’s State of NOW / #140conf community website.

